OUR STORY

Welcome to grateFUL, where gratitude meets style and passion intertwines with island living.

For five decades, grateFUL has been a proud member of the TCS, Inc. family, rooted in the breathtaking landscapes and rich culture of Hawaii. As we celebrate 50 years of existence in 2024, we reflect on our journey with immense gratitude.

Our story began with TCS, Inc., a 100% Employee Owned business initially focused on flooring solutions that captivated the hearts of our local community and beyond. As we grew, our aspirations expanded beyond floors to encompass the diverse elements of lifestyle and fashion, inspired by the beauty that surrounds us daily.

GrateFUL embodies the spirit of aloha, weaving together the threads of gratitude, creativity, and a deep appreciation for our customers and partners. Our name itself, with "FUL" representing "Floors You Love," pays homage to our humble beginnings while signifying our evolution into a brand that enriches lives in more ways than one.

Every garment, accessory, and lifestyle product we offer is infused with the essence of Hawaii – from the vibrant colors reminiscent of sunsets over the Pacific to the quality craftsmanship inspired by the islands' natural wonders. Each piece tells a story of gratitude, celebrating the joy of living and the beauty of connection.

At grateFUL, we are not just a brand; we are a community united by a shared love for life and a profound appreciation for the blessings that surround us. As we embark on the next chapter of our journey, we remain committed to spreading aloha and inspiring gratitude in every aspect of our existence.

Join us in embracing the grateFUL life – where every moment is a celebration, every interaction is an opportunity for connection, and every purchase is a testament to the abundance of gratitude that fills our hearts.

Mahalo nui loa for being a part of our story.

With warmest aloha,

The grateFUL Team